Constitutional Guard (C-361)
IP claim: C-361 · Tier A candidate · Linked VP: VP-093 · Author trail: ARIA_ORACLE_AND_MICROSITE_v1.md §4
Thesis — Brand-Voice as a Specialist Agent
Brand voice is not a style-guide PDF that lives in a shared drive and gets ignored. It is a specialist agent with read-veto power over every outbound message — sales email, marketing copy, support reply, Aria response, executive memo. Non-compliant copy is refused at emission time with a hash-chained rejection log.
If a sales rep generates a cold-outreach email that violates your CISO-approved style guide, the Constitutional Guard refuses to let the mail server send it — and writes a glass_events row explaining why. The CMO sees auditable evidence that the style guide is enforced; the CRO sees the rejection (and either revises or escalates).
How It Works
- Brand-voice rules are codified as constitutional artifacts (
docs/brand/VOICE_v*.md) — not PDFs. - Constitutional Guard agent loads the rules at startup and registers as a hook on every outbound emission channel (mail-server, CRM API, marketing-automation webhook, Aria response).
- On every emit, the agent classifies the copy against the rule set and returns
allow/refuse/revise-suggested. refuseevents are appended to the C-362 hash-chain so the rejection itself is auditable.
Head-to-Head
| Capability | OrchestrAi (C-361) | "Brand voice PDF" |
|---|---|---|
| Enforcement at emission time | Yes (hook on every channel) | No (reviewed post-hoc) |
| Auditable refusals | Yes (hash-chained) | No |
| CMO × CISO co-approved | Yes (single artifact) | Rarely |
| Multi-channel scope | Mail + CRM + marketing + Aria | Whichever channel a human reviews |
| Survives staff turnover | Yes (constitutional) | No (institutional memory) |
Why the D-7 Buyer Cares
- CEO: "My brand voice is enforced, not aspired-to."
- CMO: "I can prove the style guide is alive, not shelfware."
- CCO: "Compliance language reviews are continuous, not quarterly fire drills."
- CISO: "Outbound copy is gated; no rogue contractor can leak brand-damaging text."